Done! The new campaign of Coca-Cola has launched yesterday in Spain showing the second and main part of the encounter in between the old and the young.

A teaser broadcasted during the last four days lead to the current TV 90s spot:

Meanwhile the website http://www.destapalafelicidad.com/ (”open happiness”) was showing an ecography of a baby that will be born in the next few days, the second part offers a real-time video stream of the newborn – always allowing the user to leave their personal message to the baby, about how to find happiness in life. A very intense experience for the user who can create his personal “relationship” with the baby in that very moment.

Part I – Teaser

Part II – The encounter